A new brand-free aesthetics for Hogan SS20

Fashion, Top Stories

A new brand-free aesthetics for Hogan SS20

This Spring/Summer the Hogan collection combines elements of nature and turns them into luxurious details on urban silhouette.
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Mood
This Hogan season takes us to a journey in the outdoor world. An exciting moment, an opportunity for disconnecting from the digital world and reconnecting with nature. An experience through multiple landscapes from cinematographic taste to rediscovering yourself, where the brand luxury-sport tradition embraces the greatness of the infinite shades that nature offers us. The atmosphere is calm, the sun is high on horizons that multiply … We are ready for a new journey, we are ready for summer adventures!

Collection
This Spring/Summer the Hogan collection combines elements of nature and turns them into luxurious details on urban silhouette. Form and function, work jackets and nylon pants are mixed among them and wear yourself with sneakers and sandals much made – a harmonic ensemble for a practical look but trendy. Cuts and laces that redefine the structures made with excellent quality materials. Soft transparencies up maxi-bags and luxury-essential design sneakers, natural textures applied to wide hobo and feminine bags ultra-light feet. This collection represents the continuous evolution of the brand lifestyle badge, a single example of casual-luxury for every occasion.

Highlights
For Her Hogan “interaction”. This luxury-sneaker reflects the brand-free aesthetics, a concept which combines essential design and unique quality of materials. Suddy fringes and refined details give a sophisticated touch of great feminine. The excellence of hogan, joined to its constant capacity of innovation, makes the “perfect choice for a woman with strength and inimitable charm” interaction.

For Him  Hogan “urban trek”. A mixture of informal elegance and outdoor inspirations, this sneaker reflects the urban spirit of brand. His distinctive design is a combination of tradition, research and innovation – il character decided makes it indiscussa protagonist of the contemporary men’s wardrobe.

Colors
Green forest, red corteccia, blue-denim, white rock and black coal, transparencies

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