Louis Vuitton presents the new Travel campaign that celebrates the soul of travel, the essential and timeless spirit that has always been one of the foundations of the Maison.

Through a travelogue, the campaign offers a brilliant and creative vision. Under the artistic direction of David James, photographer Angelo Pennetta portrays the models Rianne van Rompaey, Fei Fei Sun and Kit Butler immersed in the sublime landscapes of Vietnam, from Ha Long bay to Ninh Binh and its temples.

Against the background of these evocative and evocative scenarios, each image expresses the serenity and magic of travel, embodied by the iconic Louis Vuitton leather goods models. Among the Icons, we discover the emblematic Steamer bag and the latest On The Go model, the Alma bag in Épi leather and the New Classics, represented by the Petite Malle bag. Suspended over time, the new campaign expresses the importance of dreams and escape, embodies the soul of travel as an invitation to take one’s time and concentrate on the essentials. In the spectacular and unspoiled landscapes, the images of Angelo Pennetta and the styling of Fran Burns capture the eternal in an instant.