Stella McCartney has collaborated with Taylor Swift to create a line of exclusive album merchandise, inspired by Taylor’s 7th studio album Lover. First announced by Taylor in June, the collection is a fun, bold and colourful celebration of friendship and the things that they both love.Friends and admirers of each other’s work, Stella and Taylor are incredibly excited to be partnering on this capsule. Designs draw on inspirations from the Lover album, as well as vintage graffiti, band tees, nostalgic memorabilia and Taylor’s lyrics, with some pieces also featuring Taylor’s cat Benjamin Button as a personal touch.
The Stella x Taylor Swift core album merchandise line features limited edition t-shirts, sweatshirts, jackets, bags and—true to Stella’s spirit—a reusable water bottle, with all jersey in the collection made from sustainable organic cotton. Taylor is a huge supporter of Stella’s pioneering work in the field of sustainability and is excited to be able to offer pieces to fans that are kinder to the environment. Taylor and Stella worked hard to make the core album merchandise available at affordable prices.
Two Stella McCartney pieces, offered in a limited run and only available at select locations, have been created to offer both Stella and Taylor fans something more exclusive. This bomber jacket and handbag have both been designed with the planet in mind, in keeping with Stella’s environmentally friendly ethos. The bomber is made from sustainable viscose, with an airbrushed heart at the front and glass rhinestone detailing, while the logo handbag is made from oyster-hued Eco Alter-Nappa leather, which contains recycled polyester and oils from vegetable waste and is solvent free.
The two limited-edition pieces will be available for exclusive order on StellaMcCartney.com from the evening of the 22nd August and will be available for purchase exclusively at Stella McCartney standalone stores in London, New York from 23rd August. They will also be available, along with the core merchandise line, at The Lover Experience Taylor Swift Pop Up Shop sponsored by Capital One in New York City from August 23rd to 25th. Fans will be able to register to be the first to know when the two limited-edition pieces drop via Stella McCartney’s social channels and Stella McCartney.com from August 20th. The bomber is $1995 and the handbag is $795.
Stay tuned to Stella McCartney’s and Taylor Swift’s social channels and #StellaxTaylorSwift to learn more and see exclusive video content about the collaboration featuring Stella and Taylor. There are more exciting announcements to come.