Prada presents its Womenswear and Menswear Fall/Winter 2019 Campaign Film, directed by Willy Vanderperre with Nicolas Karakatsanis as Director of Photography.
Like a video game, the audience inhabits the viewpoint of an active participant in an unfolding story. Throughout, actuality merges with the fantastical: flowers melt into impressionist blurs, we move at seemingly impossible speed and our vision spins, seamlessly, through 360-degrees. Shifting from the foliage-punctated concrete to a mysterious laboratorium – as if pulling back the curtains on the inner machinations that can create such a surreal scene – the figures become literally electrified. The scenario echoes one of the gothic science-fiction films that served as potent inspiration behind both men’s and womens’ collections – reality, re-made by man.
Film by Willy Vanderperre
Models: Sora Choi, Lillian Conner, Freja Beha Erichsen, Gigi Hadid, Berit Heitmann, Maud Hoevelaken, Britt Van Den Herik, Rebecca Longendyke, Elsemarie Riis, Mona Tougaard, Jing Wen, Anok Yai, Kirill Astashev, Daan Duez, Jeremiah Fordjour, Wellington Grant, Yang Hao, Freek Iven, Jeranimo van Russel, Nathan Westling