The dualism of the FENDI DNA is reflected in the new Men’s Fall/Winter 2019-2020 Collection advertising campaign, shot in Rome under the creative direction of Silvia Venturini Fendi and the art direction of artist Nico Vascellari.
In a play of cuts and splits, the new advertising campaign plays with the signature looks of the Collection – which saw the exclusive collaboration of Karl Lagerfeld as guest artist, chosen by Silvia Venturini Fendi to explicit their lifetime creative relationship – along with a selection of looks from the Women’s Fall/Winter 2019-2020 Collection.
Everything is dual: futurism and classicism swirl in a palette dominated by black, beige and brown, with accents of red and electric blue. Embodying sartorial formality with a FENDI twist, the iconic tailored jacket with shawl collar on one side and lapel on the other is flanked by halves puffer parkas and intarsia fur pieces with the futuristic and Karligraphy FF logo. Transparency and see- through give consistency to FENDI’s free-flowing lightness, playing with volumes and materials, whilst little chains draw pinstripes on high-collared shirts and lines on ribbed knits. Zippers split knitwear and plongé nappa pieces in two, functionally, interchanging left with right, front with back.
The accessories reflect the functional traveler spirit of the FENDI man, bringing his essentials around into studded cases. The legendary Baguette makes its debut for men, from mini to maxi, in Selleria leather, with the Karl Collage print or in ultralight bonded nylon from the FENDI and Porter collaboration, which also pervades the iconic Peekaboo bag. Gold chains and chevalier rings feature the Karligraphy logo, while shoes echo Lagerfeld’s signature, as the Cuban heels on cordovan or patent shoes.
FENDI’s Men’s Fall/Winter 2019-2020 advertising campaign, comprising 5 single and double-page visuals, including specific ones for the new Eyewear Collection – featuring the Futuristic FENDI sunglasses – will break in the July 2019 issues of worldwide magazines.

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