Burberry unveils its first Monogram collection, designed by the creative director Riccardo Tisci and interpreted by Gigi Hadid.
The Monogram collection celebrates the founder and the tradition of the company through the new brand identification code that intersects the TB initials in beige and brown Burberry shades.
Unveiled for the first time last August, the Monogram was designed by Riccardo in collaboration with English artistic director and graphic designer Peter Seville. After his appointment at Burberry, Riccardo discovered a series of 20th century logos by Thomas Burberry in the brand’s archives that inspired him to create the new identification code.
Gigi Hadid makes his debut in this campaign shot by Nick Night. Gigi interprets the entire collection becoming the 4 personalities that embody the themes celebrated by the brand: the boy, the gentleman, the girl and the lady. Together with Nick Knight, Riccardo brought together a team of British creative minds to capture the spirit of the collection, including stylist Katy England, art director Peter Saville, make-up artist Isamaya French and hair stylist Gary Gill.
The Monogram collection will be available in a series of selected Burberry stores worldwide and online from May 22nd.