CHANEL presented the new J12 watch featured in a new ad campaign in presence of 10 international Muses, at 18, Place Vendôme in Paris on Thursday, May 2nd 2019.

In the CHANEL Watch and Fine Jewelry boutique, two areas were dedicated to the discovery of the J12 Watch as well as to the unveiling of the new ad campaign.

Filmed in black and white by French photographer Brigitte Lacombe, Ali MacGraw, Keira Knightley, Naomi Campbell, Claudia Schiffer, Vanessa Paradis, Lily-Rose Depp, Carole Bouquet, Anna Mouglalis, Liu Wen and William Chan share their personal experience about a second that changed their lives.

Vanessa PARADIS, CHANEL Ambassador and Muse of the new J12 watch, wore a black wool jacket and a white cotton dress from the Spring-Summer 2019 Act I ready-to- Wear collection. CHANEL accessories, bag and shoes. CHANEL Makeup CHANEL Watches: « J12 » watch in white ceramic

Lily-Rose DEPP, CHANEL Ambassador and Muse of the new J12 watch, wore a purple wool tweed jacket with a matching skirt, look 16, from the Fall-Winter 2018-19 Haute- Couture collection. CHANEL Makeup CHANEL Fine Jewelry & Watches: “Coco Crush” earrings in 18K yellow gold & « J12 » watch in black ceramic

Anna MOUGLALIS, CHANEL Ambassador and Muse of the new J12 watch, wore a white and black pieds-de-coq dress, look 25, from the Spring-Summer 2019 Haute-Couture collection. CHANEL bag and shoes. CHANEL Makeup CHANEL Watches: « J12 » watch in black ceramic

LIU Wen, CHANEL Ambassador and Muse of the new J12 watch, wore a blue neoprene body and off-white leather pants, look 41, from the Fall-Winter 2019/20 Ready-to-Wear collection. CHANEL shoes. CHANEL Makeup CHANEL Fine Jewelry & Watches: «Coco crush» ring in 18K white gold, yellow gold and diamonds, « Coco crush » ring in 18K white gold, « J12 » watch in white ceramic

Naomi CAMBPELL, English top model and Muse of the new J12 watch, wore a white cotton blouse, look 8, from the Spring-Summer 2019 Ready-to-Wear collection, with a black fantasy wool tweed cape, look 58, and black wool cashmere pants, look 8, both from the Fall-Winter 2019/20 Ready-to-Wear collection. CHANEL shoes and accessories. CHANEL Makeup CHANEL Watches: « J12 » watch in white ceramic

Claudia SCHIFFER, German top model & movie producer and Muse of the new J12 watch, wore a white blue red and black muslin dress, look 60, from the Cruise 2015 Ready-to-Wear collection. CHANEL shoes, bag & accessories. CHANEL Makeup CHANEL Watches: « J12 » watch in black ceramic

William CHAN, CHANEL Ambassador and Muse of the new J12 watch, wore a navy red white and black fantasy wool tweed coat, look 30, from the Fall-Winter 2019/20 Ready- to-Wear collection. CHANEL shoes and accessories. CHANEL watches: « J12 » watch in black ceramic

Carole BOUQUET, French actress and Muse of the new J12 watch, wore a white fantasy tweed jumpsuit, look 63, from the Spring-Summer 2019 Ready-to-Wear collection, CHANEL bag and shoes. CHANEL Makeup CHANEL Fine Jewelry & Watches: “Cascade de perles” earrings in 18K white gold, watch in white ceramic