Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided.
Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence.
The new J12 is the watch for these milestones, and the perfect accompaniment for every second. In this campaign for the most iconic CHANEL watch, nine iconic women share their personal experiences about a second that changed their lives.
Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The new J12 is the watch for this woman.

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Keira Knightley is wearing the new J12 in white highly resistant ceramic and steel, caliber 12.1.

“Right now, I am definitely living in the moment.”
The daughter of actor Will Knightley and playwright Sharman MacDonald, Keira Knightley has been active in the film industry for 25 years, and her dynamic and eclectic career has earned her two Oscar nominations for Pride & Prejudice in 2006 and The Imitation Game in 2015.

She was first chosen by CHANEL in 2007 to be the face of the Coco Mademoiselle fragrance. Eight years later, she became the face of the Rouge Coco lipstick campaign, and the face of CHANEL Fine Jewelry in 2016. For more than a decade, she has regularly worn CHANEL fine jewelry and clothing both on screen and during official red-carpet appearances. Hers is a story of devotion that has only grown stronger with time.

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Claudia Schiffer is wearing the new J12 in black highly resistant ceramic and steel, caliber 12.1.

“The second you make a decision and jump in the cold water.”

Over the span of her career, she has appeared on the covers of over 700 of the most prestigious fashion magazines. And she has walked in fashion shows for the industry’s top designers. Claudia Schiffer embodies the decade of the 1990s like nobody else, a decade when models became social phenomena
As the face of Cristalle perfume in 1990, CHANEL Watches in 1995, and a fashion Ambassador from 1990 to 1997, she has had a lifelong love affair with CHANEL, and was regularly photographed by Karl Lagerfeld, particularly for the The Little Black Jacket project.
Claudia Schiffer remains an icon in the world of fashion still today. She is timeless.

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Ali MacGraw is wearing the new J12 in white highly resistant ceramic and steel, caliber 12.1.

“The second agent saw the CHANEL No. 5 commercial in a drugstore. He then asked me if I would like to be in the movies. I had no qualifications for it. I guess the rest is history.”

Ali MacGraw is a legendary actress American, having acted in many films of the 60s and 70s, one of the Golden Age of Hollywood, In 1965, an announcement changed the course of her entire destiny – she posed for CHANEL N ° 5, which became the face until 1971. Thanks to this campaign, she was spotted by an agent who contacted her to see if she was interested in making films.

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