Dior launches Instagram’s hypnotic filter


Dior launches Instagram’s hypnotic filter


Prepare to enter a new dimension with Dior and Instagram’s hypnotic filter experience now available in Stories, developed collaboratively by the teams at Instagram and The Mill.

Abstract, artisanal tie-dye florals from Dior’s dance-inspired Spring-Summer 2019 collection by Maria Grazia Chiuri return for encore performances in an augmented reality filter based on the avant-garde lighting effects favored by contemporary dance pioneer Loïe Fuller. Dior followers can tap into the spirit and try on virtual versions of the season’s square, oversized‘DiorSoLight’ sunglasses in nude or black, or slip on double headbands marked ‘Christian Dior J’Adior.’ These accessories also show up as motifs in an animated kaleidoscope background, in a palette of soft and natural muted hues, perfect for personalizing, playing and sharing. The Dior Kaleidoscope filter is already available on Instagram.


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