Why Louis Vuitton decided to connect city and country on Pre-Fall 2019?

Fashion

Why Louis Vuitton decided to connect city and country on Pre-Fall 2019?

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Louis Vuitton’s Pre-fall 2019 collection is anchored in an autumnal atmosphere, a season boasting an epiphany of colours. City and country meet in a wardrobe that constantly swings between a weekday urban attitude and clothes fit for a rural weekend. Bucolic prints and checks reminiscent of comforting tartan rugs blend with strictly tailored lines. Floral blouses /streamlined carrot trousers, rounded coats /pleated skirts, and preppy pussy-bow blouses / warm oversized jumpers create a happy clash of genres that defines a sophisticated yet spontaneous look.

The looks are worn by celebrities such as Alicia Vikander, Jennifer Connelly, Ruth Negga, Laura Harrier and seventeen figures who illustrate “the diversity of feminine expression” according to the brand.

“These women embrace the various personalities that embody fashion at Louis Vuitton. Be they stars or new faces, all of them share the same willpower, and confidence in their choices, and at the same time, reflect the eclecticism of the female identity” Ghesquière said in a statement from the brand.

Louis Vuitton also presents an original version of its monogram, the monogram giant, found on the house’s iconic bags, such as the Botte Chapeau and the Cannes.

 

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