Are you ready to go up new Prada’s Wonderwheel?


Are you ready to go up new Prada’s Wonderwheel?

Prada presents Prada Wonderland, a new and exclusive pop-up installation set up at the prestigious Galaxy Macau, from 12 January to 10 March 2019 for the Chinese New Year celebrations. Prada Wonderland is a place designed primarily for entertainment and the party, where the most authentic codes of the brand are reinterpreted for a new identity and experience of luxury shopping.

The space dedicated to a selection of leather goods and accessories for men and women, also offers to customers the exclusive world including the new version of the Prada Double bag – available in different colors – leather of saffiano with details in coconut and a proposal of men’s leather goods in saffiano active in black and platinum.

A series of attractions, typical of the Luna Park at the beginning of the 20th century, are the main element of visual appeal:
Prada Wonderwheel, reinterpretation of the classic panoramic wheel placed at the center of the space. Animated by a sinuous movement, it houses Prada’s iconic products inside shopping-bag-shaped booths;
Prada Carousel, two carousels placed at opposite ends of the pop up characterize in dynamic form the presentations of products for women and men.

At the center of the installation, the two large naves inspired by the traditional Luna Park Target Galleries recall the furniture of the historic Prada store in the Galleria Vittorio Emanuele II in Milan, reinterpreted in a modern key. The black and white checkered floor and desks, also referring to the brand’s codes, complete the design.

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