The space dedicated to a selection of leather goods and accessories for men and women, also offers to customers the exclusive world including the new version of the Prada Double bag – available in different colors – leather of saffiano with details in coconut and a proposal of men’s leather goods in saffiano active in black and platinum.
A series of attractions, typical of the Luna Park at the beginning of the 20th century, are the main element of visual appeal:
– Prada Wonderwheel, reinterpretation of the classic panoramic wheel placed at the center of the space. Animated by a sinuous movement, it houses Prada’s iconic products inside shopping-bag-shaped booths;
– Prada Carousel, two carousels placed at opposite ends of the pop up characterize in dynamic form the presentations of products for women and men.
At the center of the installation, the two large naves inspired by the traditional Luna Park Target Galleries recall the furniture of the historic Prada store in the Galleria Vittorio Emanuele II in Milan, reinterpreted in a modern key. The black and white checkered floor and desks, also referring to the brand’s codes, complete the design.