Prada Group presents “Shaping a Sustainable Digital Future”, the second edition in a series of conferences that intend to stimulate an insightful debate on the most significant societal changes. The event, at Fondazione Prada Milan, will discuss the interplay between sustainability and digitalization in terms of risks and opportunities.
The agenda of the day will include a full morning discussion moderated by professors of the Schools of Management from both Politecnico di Milano and Yale University. Business leaders and representatives of institutions and international organizations will debate the overarching theme and add their insights and experience, and examine how technology contributes to the  sustainable development of business and society, and to reflect on the pressing risks posed by technology’s onward march.
The first round table discussion – opened by Professor Vittorio Grilli, Chairman of Italy as well as Chairman of the Corporate & Investment Bank EMEA at J.P. Morgan and former Italian Minister of Economy and Finances – will investigate the socio-geopolitical impacts triggered by the digital evolution nowadays.
A keynote speech by Professor Nicholas Negroponte, Chairman Emeritus at MIT Media Lab, will follow,
titled “Beyond Digital”. The second round table will start with the “Hackathon” winning students presenting a project which explores the impacts of digital technologies on cultural identities of both individuals and communities*.
The Conference will be live-streamed on www.pradagroup.com starting tomorrow at 9:30 am CET; an overview of the event as well as the agenda of the day and the gallery of the speakers is already available online in a dedicated section.

Follow the day on social media via @Prada, which will tweet key findings live from the event. Join the conversation with #sustainabledigitalization

*The Student contests and the Hackathon

The Schools of Management of Politecnico di Milano and Yale University have conducted a student contest with the objective of enriching the Conference’s discussion. Twenty-two groups of three students each, equally distributed between the two universities, were selected to explore the 2018 main topic.
All projects were submitted to a jury of Professors and Prada representatives, and only six teams were invited to go further. The finalists took part in a “Hackathon” – an intense full day working session – at the Yale School of Management on October 26th and 27th, during which students merged into three teams to develop new ideas addressing sustainable issues through digital technologies.
Each group produced thought-provoking results that will be showed at the Conference’s venue and one of them will present their case in front of the audience.

For further information:
Prada Press Office
Tel. +39 02 541 921
e-mail: corporatepress@prada.com
www.pradagroup.com