Art and fashion meet in the creations of Lusine Avetisyan, designer and founder of FactiveFace brand. Based in Moscow, Russia, Lusine combines her personal view of art through the prism of modern fashion. This designer in the fashion industry is not the first year – her previous collections have presented in Vogue Italia and being showed at international fashion weeks including Paris, Milan and Mercdedes-Benz in Russia.
The main idea of each collection in designer print, based on her drawings and paintings.
For the third her Spring/Summer 2019 collection she has chosen the theme of peace and love which is important nowadays. The general mood is very glowing and lively. She took a new view to the main symbols of her home country and expressed them in complicated prints which are an integral part of each collection piece. Lusine managed to include in the collection the national flag colours, the images from antique Armenian engravings and motives from national folk tales. The combination of such different cultural details created a new look and mood to these creations. Here she focused to minimalism aesthetics and chose simple and clean lines for her design. The main character of the collection is the print itself, a result of long, meticulous work and focused study of the literature.
Symbolism in general is very emblematic for the brand. There are clear allusions on the national symbols in designs, like pomegranate which is one of the national characters of Armenia, or forget-me-not flower – homage to the national bleak event of genocide.
A collection by itself like a game with different cultural elements made the collection full of metaphors but not overloaded with them at the same time. Despite a such obvious influence of the Armenian culture, desiger suggests to look wider and deeper to ethnic motives of her collection. She wants to encourage of keeping a memory of cultural heritage, remind how past is vital important and convey through inspiring looks.
And it seems to be like the main task of the modern society – to respect the past but boldly look into the future, not to be afraid of the experiments but to remember that they should make the world at least a bit but better.