Presenting the unforgettable it girl of Paule Ka, brands founder Serge Cajfinger reveals 30 iconic looks for the anniversary collection. The woman in the picture is freed by her look, she defines herself by dotted lines, by her choices, it’s all a statement taken as a declaration.

Serge Cajfinger designed Spring-Summer 2019 collection as an ode to this woman: “inspired by the years when I myself was 30. A hymn to love, sensuality, freedom, and the joy of living. I added the graphic style I love from Greece, without forgetting the masculine-feminine theme or the little black dress, a must-have for every wardrobe”.

The new anniversary collection is a summary of what defined the fashion house since the brands creation in 1988, captured by an English photographer Charlotte Wales.