Burberry announced that pieces from its new Chief Creative Officer Riccardo Tisci’s first collection for the fashion house will be shoppable exclusively on Instagram and WeChat and physically at Burberry’s London flagship store.

The limited-edition designs will be available from 5:30pm GMT on Monday September 17^th exclusively via Burberry’s Instagram and WeChat accounts, following Riccardo’s Burberry runway debut in London. This will be the first time the brand has created a bespoke digital selling experience for their social channels.

On Saturday 15 September, Burberry’s London flagship store will be completely reimagined by Riccardo Tisci. In addition to limited-edition product releases, the store will also have individually themed rooms which will celebrate the past and the future Burberry through products.