Behind the making of Joy by Dior

Behind the making of Joy by Dior



Jennifer Lawrence Is The Face Of The New Fragrance Joy By Dior In A Film Directed By Her Longstanding Collaborator, Francis Lawrence.

The Succession Of Images Is Like An Emotion-Filled Treasury Of Pure Sensations In Which She Lives And Breathes A Joie De Vivre, Sensual And True.

A Dior Icon Brought To Life In A Film Befitting Of An Absolute And Authentic Star. She Shines, Moves And Smiles In A Timelessly Luxurious Decor.

A Film Which, Just Like The Scent It Incarnates, Uplifts And Revives The Soul. Each Shot Is An Ode To Pure Pleasure That Fulfills A Universal And Modern Desire. This Unique Feeling Is Made Palpable Before Our Eyes, Unravels In Chosen Moments, Suspended In Time. A Current Of Joy Runs Through Us, Without Us Ever Understanding Quite What Happened…

Francis Lawrence Is An American Film Director Who First Made His Mark Through Music Videos For Pop Music Legends Like Beyoncé, Lady Gaga, Shakira And Britney Spears. When He Moved On To Film, He Quickly Directed Major Box Office Stars Like Will Smith In “I Am Legend” In 2007 Or Reese Witherspoon And Robert Pattinson In “Water For Elephants” In 2011. Between 2013 And 2015, He Directed “Catching Fire”, “Mockingjay Part I & Ii”, Three Chapters In The Hunger Games Saga Starring Jennifer Lawrence. He Then Reunited With His Favorite Actress For The 2018 Blockbuster Film “Red Sparrow”.