For Spring/Summer ’19, Represent take a retrospective look at the 90s and Britpop culture. Reflecting on their Manchester upbringing, brothers George and Mike Heaton explore this seminal decade in music and how it came to define the style of a generation. Reminiscent of iconic 90s rock bands on tour, the new collection explores different forms of the counter-culture movement as bucket hats, cross-body bags and full tracksuits in rich tones encapsulate a carefree and creative era.
Paying homage to Represent’s British heritage, traditional patterns, abstract prints and oversized vintage sportswear silhouettes lay the foundations of the new collection. Garments are given a contemporary update through a mix of tiedying techniques, bleaching and vibrant splashes of neon and fluorescence. Slim trousers and denim in traditional checks and acid washes are nostalgic of the punk era that helped shape the 90s, while cagoules and cropped shorts recall the youthful exuberance of the serial festivalgoer.
Staying faithful to their mancunion roots, Represent’s latest offering introduces collaborations with brands that also celebrate and champion what it means to be British. Teaming with heritage footwear brand Walsh, Represent refreshes the tried and tested classic Ensign trainers with modern technical nylon, layered mesh with transparent branding, a latex heel and dipped lacing. The collaboration will be available in two colourways, black/red and white/grey/red, from October 2018.
For the second collaboration, Represent partner with the iconic British sportswear brand Admiral. Reflecting the founder’s love of Manchester United, Represent again injects new life into recognisable classics. Admiral’s hourglass design, worn by Manchester United in the 1970s serves as inspiration for the new collection and the nostalgic football training kits act as a nod to the founder’s admiration of the sport.
The new collection offers a view of traditional British design through a contemporary lens to create today’s modern classics.