Ivy Park Pre-Fall 18 – Celebration of Sport

Ivy Park Pre-Fall 18 – Celebration of Sport

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Who run the world? Of course, powerful, athletic women.  The new collection of Beyoncé’s Ivy Park pre-fall 2018 celebrates sports like American football, cycling, boxing, and baseball. The collection of geometric-cut jerseys, minimalist boxing shorts, gaiters and colorful sports bras have a cozy yet elegant piece in the singer’s favorite blue, black, white, red and coral colors.

American football uniforms are revisited with boxy tees in Airtex fabrications and shoulder paneling. Cycling-inspired jerseys feature oversized logos and second skin cycling shorts. References to boxing include high-waisted shorts with rubberized logo patches. Linear contour panels mimic baseball stitching. Activewear fabrics are performance-focused with breathable sweat-wicking properties. High shine finishes create a sleek look for streamlined activewear silhouettes and open mesh fabrics are key for versatile layering. Within casualwear, deconstructed jersey basics are a seasonal highlight. Casual staples such as oversized tees, cropped hoodies, and coordinated sets are reworked in new colorways. Key details include zip-through and collegiate logos for a strong signature look. Playful cutaways and ergonomic paneling provide free and easy movement. Logo tape straps and belt detailing add a contemporary update. The color palette includes graphic black, ink blue and optic white which are punctuated with vivid poppy red and tiger orange and are softened by classic grey marl and sky blue.