Iconic US fashion brand returns to Italy via an online store
Hot on the heels of the brand’s successful U.S. relaunch, the iconic Los Angeles fashion basics brand American Apparel returns to Italy with a digital store at global.americanapparel.com.
American Apparel celebrates its return with a new approach, having its marketing more focused on body positivity and diversity while the product range will feature a more inclusive size range and attractive new pricing. What will not change . is American Apparel’s quality promise, authentic tone, and the brand’s natural, honest and un-retouched look.
“We have deep love for our European customers,” said Sabina Weber, Director, Brand Marketing at American Apparel, “who really love and get the brand’s sense of humour and irreverent nature. They also know the quality and the timeless, effortless styles that we offer and they miss having those pieces in their closets.”
Loyal brand fans can look forward to all-time favourite American Apparelim styles including classic range of T-Shirts, offered in a rainbow of sun-soaked colorways, iconic Disco Pants, High-Waist Jeans, Bodysuits, Metallic Leggings, Unisex Hoodies and Fisherman Pullovers.
The authentic DNA of the brand will be delivered with the ‘Back To Basics’ launch campaign, featuring a line-up of everyday male and female models aged 21-plus, all cast from an open call via American Apparel’s social media channels. Setting the tone for the brand’s pledge to work with real people, the campaign models represent a diversity of body types, ages and ethnicities, all sharing the same playful, confident and honest spirit.
Now owned and operated by Gildan, one of the world’s largest and most responsible manufacturers of apparel, American Apparel is now able to offer the same great styles at more affordable prices, without compromising the brand’s famed quality levels or commitment to being sustainably-made and Sweatshop Free.
American ApparelTM products are now available online at global.americanapparel.com.