All the secret details of: Chanel‘s commitment to Schools project

All the secret details of: Chanel‘s commitment to Schools project


Convinced that the passing down of a passion is key to the future of fashion and French luxury, the House of CHANEL is very involved in the curriculums offered by schools in the fields of creation and savoir-faire, as well as those that teach management, marketing, business, digital and new technologies. As one of the top five most sought-after employers by students (Universum rating), CHANEL has built long-term and targeted partnerships with several prestigious schools. Presentations in schools, setting up collaborative projects and offering internships are just some of the axis of these partnerships.

The House is thus actively involved at the IFM (Institut Français de la mode), to help strengthen Paris as the capital of Fashion, and to attract and train international talents who will later work at all the Fashion Houses. CHANEL is a committed partner of IFM. CHANEL representatives visit the school to share their vision of Fashion and their métiers with the students. CHANEL also offers students at IFM the chance to undertake projects with the teams at the House as well as numerous internships.

In 2015, the House became involved with the ESSEC Business School to establish a professorship dedicated to the management of exceptional savoir-faire. Its goal is to prepare the managers and entrepreneurs of tomorrow working in companies in this field. Every year, CHANEL welcomes a dozen students and offers them spaces for reflection, dialogue and teaching through the implementation of a project, proposed and accompanied by the Maisons d’art teams.

CHANEL is equally involved with specialist schools in its own field, such as the École de la Chambre Syndicale de la Couture Parisienne which trains young people in the crafts of couture (pattern making, toile making, sewing…) and creation. The House also cooperates with La Fabrique, École des métiers de la mode et de la décoration, where the House recruits Visual Merchandisers to work in the boutiques.

The Maisons d’art, grouped within the Paraffection company, which invests heavily in the durability and development of their savoir-faire, regularly collaborates with the schools specialising in embroidery, feather work and hat making. Among them are the Lycée Octave Feuillet, the Lycée de la Source, l’Académie Internationale de Coupe de Paris (AICP) and the Ecole Duperré.

In 2016, the House designed and developed an exclusive international program with ENSAAMA (École Nationale Supérieure des Arts Appliqués et des Métiers d’Art) to accelerate the development of its students working on Visual Merchandising. This program, designed to strengthen their skills, has made it a veritable breeding ground for international collaborators with very diverse backgrounds and training.

This desire to develop the talents of the House by partnering with leading schools in France and internationally takes shape once more in 2017 thanks to the launch of a program to develop our talents in collaboration with Central Saint Martins in London. Its goal: to consolidate the skills of our Visual Merchandising experts in the fields of style and accessorising.

As a member of the Comité Colbert, the House also invests in the master’s degree in design strategy offered by ENSAAMA, and every year accompanies students on a project intended to stimulate their creativity.

In 2018, the House reinforced its links with the engineering school ITECH, by taking part in a project integrated into a double degree which aims to train multidisciplinary students and focus on innovation. For several years, ITECH has been a key partner in the recruitment and training of our experts in leather and textile engineering.

This Saturday, May 5th, CHANEL invited five hundred students to discover its new 2018/19 Cruise collection under the nave of the Grand Palais. Set within the décor of the runway show, presented to the press two days earlier, this visit gave them a chance to experience the magic of a collection in all its detail up close, and to step through the most secretive of backstage doors.
During this in vivo fashion lesson, a masterclass with Bruno Pavlovsky, President of Fashion at CHANEL, hosted by French journalist Elisabeth Quin, dealt with the themes of creation, the creative dialogue between Karl Lagerfeld, his studio, the CHANEL ateliers and the artisans at the Maisons d’art, and his vision of creativity as well as product creation.

“This first experiment is part of CHANEL’s desire to hand its values and its passion down to the talented young people of fashion’s future, in the creative domain as much as management, finance, marketing, business, digital and new technologies,” said Bruno Pavlovsky, President of Fashion at CHANEL.