‘With this chapter in the series I want the world to know that there are two families, both that mean the world to me – two sides to my story. So that’s what this is a message of love and pride to my family and the people of Ghana.’
Adwoa Aboah
Burberry reveals the third portfolio in a series of images by Adwoa Aboah and Juergen Teller.
To date, Adwoa has been photographed in London, where she was born, and in New York, where she currently lives, capturing candid moments with her family and friends. The third chapter, shot in Ghana, marks the continuation of this journey and celebrates Adwoa’s West African heritage. Adwoa art-directed the shoot and cast her friend British model Sonny Hall to feature alongside her in the campaign, shot on location around her family home in Accra, Ghana. ‘I tried very hard not to be too emotional about this trip, but it’s so special for everyone to see where the story started. To be in Ghana means coming home. I’ve been able to bring close friends of mine here, and my grandma and my family have had a taste of what the other part of my life is like.’
Adwoa Aboah
The images introduce Burberry’s Autumn Winter 2018 Pre-Collection featuring layered silhouettes, a vibrant collision of prints, grafti scribbles, checks and colours across knitwear, coats, suits and accessories. Also featured are new styles of The Belt Bag introduced in canvas, new colours and a smaller size. Medium and small-sized bags can now be personalised with a variety of interchangeable belts in six new colours.
Accompanying the campaign is a set of intimate images of Adwoa with her Ghanaian relatives including her grandmother Gladys Aboah, great-auntie Mary Asare, cousin Kensemaa Aboah and her auntie Tina (Ernestina Aboah), who also designed one-of outfits made from the Burberry Vintage check especially for this occasion.
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