Liu Bolin x Ruinart

Liu Bolin x Ruinart

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Established in 1729, in Reims, in the heart of Champagne, Maison Ruinart becomes the first Champagne House in history. A company that continues to consolidate and enrich itself almost three centuries later.
Elegance, purity, exceptional savoir-faire, light are the key words. The balance between its roots and the audacity of its mission has become the key to the success that has gained in the world and makes it one of the Maison that will always express a modern and contemporary spirit. His commitment in the field of art is historical and expressed through participation in major international fairs, but also e especially through the works commissioned to artists of world renown, who in their own way and through their filter, offer a personal vision of the Maison. This year, the artist Liu Bolin, famous for his art of camouflage, which makes the viewer believe that in his photographs there is nothing, although there is actually something or someone,  is inspired by the oldest Maison de Champagne to realize 8 masterpieces, exposed to miart, in the VIP Ruinart Lounge. “When I started my research on Ruinart, I learned about the exclusive know-how of the Maison and the exceptional beauty of the historical places, counted by UNESCO as a World Heritage Site” says Liu Bolin “four elements were fundamental things I had in mind: history, culture, know-how and human dimension “.
During his first visit to Reims, Liu Bolin stayed for over 10 days at Maison Ruinart, revealing the invisible imprinting of laborious human labor through eight images. The artist continues “I was particularly impressed by the expertise of the team and how the surrounding natural resources are placed at the service of the production of Champagne, from vineyards to gypsum quarries, whose temperature and humidity are ideal for the production of wine, the team of winemakers of Ruinart draws as much as possible from nature, without damaging it in any way I wanted to use this series to highlight their work “.

By making the human form disappear, Liu Bolin focuses on the techniques and know-how that are transmitted in the creation of Champagne. By making people invisible, it accentuates the expertise of the men and women who work behind those closed doors, highlighting the close relationship between Ruinart and nature. The expertise, concentration and dedication of the men and women encountered arouse a strong impression on the artist. He then decided to put these important actors at the center of his creations. “By observing a bottle of Ruinart, it is difficult to imagine the complexity of the processes required for its production” concludes the artist. A bit like in his images, which are a combination of sculpture, painting and photography, but also performance.

“We are proud of this artistic partnership with Liu Bolin” says Andrea Pasqua, Senior Brand Manager Ruinart “through the creation of these eight strong and elegant images on the work of man and sharing the daily experiences of the oldest Maison de Champagne, Liu Bolin to capture the link between history, culture, nature, dedication, know-how and to reveal the identity of Maison Ruinart, vanishing behind those who work tirelessly “. These works of art created by Liu Bolin for Ruinart will then go around the world and will be exhibited – among others – at Frieze New York, Art Basel (Basel), Biennale des Antiquaires, Frieze London, FIAC Paris, Miami Art Basel ( You love me). Vine-wine experience, family traditions, savoir-faire and royalty: the Maison Ruinart has written its destiny for almost three centuries with these values, becoming a reference of excellence and elegance in the world of Champagne. Today, the Maison Ruinart, flagship of the LVMH group, is a reference reality for an international clientele of connoisseurs, art enthusiasts and skilled aesthetes.