The summer of Chiara Ferragni

The summer of Chiara Ferragni


The summer of Chiara Ferragni Collection has never been more colorful. The costumes are undoubtedly the stars of the sea or pool look. Three are the flagship models of the Italian brand: the bikini, the ACTIVE one-piece swimsuit, and the inevitable 90-year-old full-length swimsuit. The garments are all presented in blocks of solid color. They range from white to black, from pastel pink to fluorescent yellow, to red and off-white for ACTIVE models. The decorations are all printed: from the classic motif of the “Flirting” brand to the minimal logo printed on the chest, to those of the collection that include expressions such as “Kiss me in my suite” or “The Best Free View”.

The costumes are the focus of the campaign that the brand decides to launch with the arrival of the summer season. The protagonists are four girls who spend a sunny summer day by the pool. Along with costumes, denim shorts, crop-tops and pieces from the Activewear range are mixed with beach towels, smartphone covers and the most famous sneakers to create cool and trendy looks.




Stylist: Mariaelena Morelli

Photographer: Vincenzo D’Ambrosio

Videomaker: Nicolò Piccione

Make-up / Hair: Elena Gaggero