FRAME the London Los Angeles fashion brand, welcomed their friend and international style icon Giovanna Battaglia Engelbert; at FRAME’s flagship store Melrose Place, West Hollywood; to celebrate her Los Angeles book signing of ‘Gio_Graphy: Fun in the Wild World of Fashion’.
Acclaimed balloon artist Jihan Zencirli of Geronimo, transformed both the interior and exterior of the space into a vibrant, colorful world, with Giovanna’s signature balloon installations. Customers queued around the block, whilst notable guests including Lake Bell, Kelly Rohrbach, Charlotte McKinney and B. Akerlund sipped FRAME’s signature margaritas, whilst snacking on ‘GIO-POP’ popcorn.
Immediately following the book signing, to continue the celebrations co-founders of FRAME Jens Grede and Erik Torstensson hosted an intimate dinner for close friends and select VIPs, at the renowned Chateau Marmont in honour of Giovanna’s LA book launch. Attendees at the dinner included: Paris Hilton, Rachel Zoe, Jennifer Meyer, Kelly Sawyer, Natalie Massenet, Caroline Sieber, Marissa Montgomery, Daniela Botero, Grace Mahary, to name a few.