JACQUEMUS & Woolmark taking the runway together

JACQUEMUS & Woolmark taking the runway together


The trend of co-operation continues in Fall 2018 season with JACQUEMUS and The Woolmark Company. After the success of their collaboration for the “La Bomba” video, they have announced their collaboration with winter collection “Le Souk“, presented yesterday at the Petit Palais in Paris.

Simon Porte Jacquemus once again stirs up the excitement for the last collection. He fervently devoted to using wool and has worked closely with the Woolmark teams to find the most innovative fabrics that would most closely fit with the collection’s themes: sun and warmth in winter. The winter collection “Le Souk” with Woolmark does not initially look like part of a winter outfit.

Designer Simon Porte Jacquemus is like the sensation of light and physical comfort in winter that the designer experiences in the course of his regular travels in Morocco.

“Often, after a fashion show, I go to Morocco. I ride my motorbike. I ride so much that at the end of the day my shirts smell of petrol. This winter I lost myself in the sukhs once again, with just one thing on my mind: making my next summer here. I went back to Paris, and I ended up making my winter of it. Without waiting, a warm winter. I’m happy to be taking the next step in my relationship with Woolmark, their expertise and support in finding the perfect wools for my inspirations has allowed me to expand my creative horizon.”

– Simon Porte Jacquemus


Also, Jacquemus’ inspiration from his native Provence and the Mediterranean region has enlivened the Parisian runway along the delivery of the news of a men’s collection in the making. Taking the finale bow Simone Porte came with a camel sweatshirt announcing Jacquemus Homme is in the making.