J Brand, a leading denimwear brand in Los Angeles, celebrated the launch of its Spring 2018 campaign with a lunch with Elsa Hosk and Jacquelyn Jablonski on Tuesday, February 1 at the Chateau Marmont in West Hollywood, CA.

Emma Roberts, Jaime King, Langley Fox, Karla Welch, Tasya Van Ree, Tom Daly and Brett Robinson joined Elsa and Jacquelyn.
“There’s nothing simpler than shooting with the person you’re closest to, a good friend behind the camera – all together in fantastic jeans, it was perfect, like a pair of J Brand jeans.” – Jacquelyn Jablonski

“I always loved J Brand, and when we heard the concept of the campaign I was really excited, it was basically going out and having fun all day with friends and jeans are so great that it was a breeze!” – Elsa Hosk

The Spring 18 campaign by J Brand presents real-life couples Elsa Hosk and Tom Daly along with Jacquelyn Jablonski and Brett Robinson, for the first time together in front of the lens. The images of the photographer Magnus Unnar perfectly capture the genuine love and playfulness of the couples, while also talking about the central role that J Brand’s products play in the modern wardrobe of women and men. The emotional poses embodied by Elsa, Tom, Jacquelyn and Brett illustrate the wearability of these dresses: pieces made for life. The Spring 2018 campaign is a tribute and a celebration of the denim heritage of J Brand.