Burberry hosted an event in support of Be Cool Be Nice at Thomas’s, Burberry’s all day café in its Regent Street flagship store.

The Be Cool Be Nice campaign promotes messages of kindness and anti-bullying, encouraging positive interactions on social media with a book of the same name published last year.

Guests in attendance at the event included Christopher Bailey (Burberry’s President and Chief Creative Officer), Gerry DeVeaux, Princess Beatrice of York, The Rt Hon. the Baroness Amos, Eva Herzigova, David Furnish, Bella Freud, Neelam Gill, Sabrina Percy, Greta Bellamacina, Robert Montgomery, Hum Fleming and Camille Charriere. Also in attendance was Tania Bryer who gave a live reading from the book.

Part journal, part interactive manual with a free app and an exclusive Snapchat lens, the book features artwork and messages from fashion and design collaborators including Burberry, Marc Jacobs, Marc Newson, Emilio Pucci, Pat McGrath, Katie Grand, Kendall Jenner and Lenny Kravitz.

Christopher Bailey and Eva Herzigova

Camille Charriere

Bella Freud

Greta Bellamacina and Robert Montgomery

Neelam Gill

Eva Herzigova