CHANEL – Mademoiselle Privé Hong Kong

CHANEL – Mademoiselle Privé Hong Kong


After its successful chapters in London (October 2015) and Seoul (June 2017), the “Mademoiselle Privé” exhibition will continue its exciting journey in Hong Kong.

The exhibition offers a dazzling experience and immersion that weaves through the origins and sources of inspiration of CHANEL’s creations. Held at the city’s creative landmark PMQ and running for over four weeks, the exhibition captures the charismatic personality and irreverent spirit of Gabrielle Chanel and Karl Lagerfeld, in a unique Hong Kong narrative. With a newly designed concept, the journey will bring to mind the brand’s creative and innovative language and highlight the modernity of Mademoiselle Chanel’s emblematic creations: Haute Couture reinvented by Karl Lagerfeld, CHANEL N°5 fragrance and High Jewellery including the re-edition of the one and only collection ‘Bijoux de Diamants’ designed in 1932 by Gabrielle Chanel. The “Mademoiselle Privé” Hong Kong edition invites guests on a sensorial and digitally dynamic adventure, so synonymous of its hosting city.

The arrival of the Mademoiselle Privé exhibition in Hong Kong, the third instalment of this engaging international event, continues to illuminate the innovative vision and creative momentum of founder Gabrielle Chanel, now championed by the House’s Artistic Director Karl Lagerfeld. To accompany the exhibit, held at PMQ, the inspired theme carries over to the windows of the Prince’s Building CHANEL flagship and the CHANEL boutiques on Canton Road, Lee Garden where a spotlight is cast on CHANEL’s iconic suit, first introduced by Gabrielle Chanel in the 1950s.

Against a mirrored backdrop printed with the motif of the Chinese Coromandel screens in Gabrielle Chanel’s private apartment on rue Cambon, the windows showcase a unique selection of archival looks from the last three decades, all designed by Karl Lagerfeld. Presented on white mannequins made in the likeness of Gabrielle Chanel, each style appears as timeless as the next, offering an enticing study of the much-loved, ever-modern CHANEL suit. Here, the past links with the present via a text, printed for all to see in the form of two quotes. “I wanted to give women suits that were easy to wear and which, at the same time, would accentuate their femininity,” said Gabrielle Chanel, while Karl Lagerfeld remarked, “The CHANEL jacket is one of the symbols that define the CHANEL style.” Evocative words from the CHANEL vocabulary that guide the House today, like “Paris”, “Creation”, “Innovation”, echo in the background. On the boutique facades, red neon lights illuminate the exterior while the unmistakable silhouette of Gabrielle Chanel graces the entranceway.

In an exciting first, a uniquely new experience awaits on the first floor of the Prince’s building just opposite the CHANEL boutique. The ‘Mademoiselle Privé Studio’, is an ephemeral space, fitted out in the spirit of Paris’s café society where guests can enjoy refreshments, peruse a CHANEL library, and discover the world of Lesage, the opulent Parisian embroiderer that collaborates on all of the CHANEL collections.