This January, CHANEL unveils its new Instagram account @chanel.beauty. A platform of expression allowing the brand to share its unique take on beauty and makeup on a regular basis, with a focus on the uniqueness of its products, its innovations and its creativity. As CHANEL Global Creative Makeup and Color Designer, Lucia Pica will also use this tool to convey her singular vision, inspirations and viewpoints.

Whether visual incarnations of CHANEL culture, mirrors of House events or reactions to beauty news, the content on this platform has a single goal: to help women create and cultivate their difference. A stance that reflects the account signature, Create Yourself.

With this new living, fascinating and essential means of expression, CHANEL bolsters its presence and influence on social media, as well as its relationship with beauty fans.

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SPRING-SUMMER 2018 COLLECTION NEAPOLIS: NEW CITY Dare to wear colour with the new makeup collection by @luciapicaofficial. LE VERNIS N°592 Giallo Napoli LE VERNIS N°588 Nuvola Rosa LE VERNIS N°590 Verde Pastello LE VERNIS N°634 Arancio Vibrante — #CHANELNeapolis #SpringSummerCollection #CreateYourself #ChanelBeauty #ChanelMakeup

A post shared by CHANEL BEAUTY (@chanel.beauty) on Jan 12, 2018 at 9:00am PST

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CHANEL PICK ME UP. Just 1 minute to velvety lips with POUDRE À LÈVRES. Step 1 – CARE Step 2 – COLOUR Step 3 – ENHANCE @luciapicaofficial’s extra tip: To intensify and create a more “editorial” effect, apply with the sponge applicator. POUDRE À LÈVRES N°410 Rosso Pompeiano @hoooooyeony @nicolaskantor — #CHANELNeapolis #SpringSummerCollection #PickMeUp #CreateYourself #ChanelBeauty #ChanelMakeup

A post shared by CHANEL BEAUTY (@chanel.beauty) on Jan 15, 2018 at 10:53am PST