A joyous Friday feeling with a twist of executive realness. The advertising campaign perfectly embodies the mood of the Fendi Men’s Spring/Sumer 2018 collection designed by Silvia Venturini Fendi.

“The inspiration for this Spring – Summer 2018 Collection is a reflection on new opportunities, on the great changes that are happening in the world of work. I read that many jobs will vanish, but many others will come, and to seize the new opportunities it will be necessary have an open mind and use creativity. Everyone talks about technology, androids that they will replace man’s work but I think the only things that can not be replaced is creativity, fantasy, vision and dreams, as they are connected to the human being, ” says Silvia Venturini Fendi.
Shot in Gaeta, 150 km from the Roman Headquarters of FENDI Palazzo della Civiltà Italiana, la Man Spring – Summer 2018 advertising campaign featuring the Dylan model Fender, chosen to represent the young businessman of today, in the style of FENDI. The casual and worlds formal collection come to life in the advertising campaign, in which the young businessman passes impeccably from a real office to a dream vacation situation on the beach and in the pool, without ever losing the formality and the humor of entrepreneurship in the FENDI universe. The same mix of normality and office style is reflected in the looks, surprisingly young people business managers of our time. Tailoring meets streetwear or sportswear, adapting perfectly to the attitude of the FENDI man. The traditional corporatewear merges with a more casual style, made of “Skype look” & quot; – customized and classic above, relaxed and informal under – new accessories – like Mini Peekaboo Fit a folder – with touches of the FF logo or embellished with illustrations by the guest artist Sue Tilley. The materials are unexpected and dyed in a neutral palette with touches of blue and pink.