Fashion is for the people, and that has never been truer than right now. That’s because the biggest fashion icons aren’t the ones that fashion houses and media outlets deem are who is hot, it’s the everyday fashion bloggers that make names for themselves. Some of these style
and beauty bloggers have made it huge, but really, any amount of success is success. Becoming a style influencer is how you can turn your passion for fashion into a self-made career. Your style, your personality, and your vibe are the best marketing tools companies can use, and you can use that to your benefit. To become a social media influencer this year, follow these tips:
1. Find Your Niche
Your niche could be where you are. It could be your personal style. It could be the combination of many things that you are interested in, like fashion and music, or fashion and film. Whatever you are personally interested in, try to make it specific. The smaller the niche, the more people will find you. That’s because you won’t be fighting against the big names, you’ll be giving those who are just like you the style icon they have always wanted.
2. Choose Your Photography Style
Once you have your niche, it’s time to choose (and master) a photography style. There are as many styles as there are people, but it can be difficult to create your own photography style right off the bat. That’s why you should start by looking at what similar Instagrammers have done, and try to copy that format of photo to begin with. As you get more confident, you can experiment and find your look.
Style and travel go hand-in- hand, which is why when you want to become an influencer, you need to make every travel opportunity a business opportunity. Travelling in style, however, typically means travelling with a lot of clothing and equipment. That’s why to make the most of both your trip and the blogging opportunities, you need to road trip. The better car you drive, the more you can sell your audience on your lifestyle. So, go and pick up a stunning BMW from the Eastern BMW Dealership and make your travels the talk of the town.
4. Up Your Social Media Game
Social media is constantly changing, even if the top apps people use have stayed the same for a while now. That is why you need to work on building your social following and doing it the right way. The tips that work will keep changing, but communicating, collaborating, and networking will always get you far.
The social media marketing game is always changing, which is why you need to focus, first and foremost, on quality. If you produce the best content, and are genuine and engaging, you will slowly but surely grow a community of people who like you, trust you, and listen to you. This is what brands look for, and eventually, you’ll find you have enough consistent work to take your influencer status to a full-time career.