Ermanno Scervino choose Mikael Jansson for SS18 campaign

Ermanno Scervino choose Mikael Jansson for SS18 campaign

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The new spring / summer 2018 adv campaign, shot by Mikael Jansson. Intense and dynamic images, which focus on one real protagonist: the creations of Ermanno Scervino.
The Swedish photographer, who has been collaborating with the most prestigious magazines and fashion brands for years, has immortalized the models Mckenna Hellam, He Cong, Myrthe Bolt and the Barry Lomeka model at Forte dei Marmi, the location chosen to emphasize the strong bond of the Maison with the Tuscan territory. The four protagonists move in the flowered garden of Villa Lazzi, where the dialogue between clothes, nature and light creates an almost dreamlike atmosphere.
“I like this campaign very much, for the strength of its images and because it perfectly expresses my modern and international stylistic idea. For this season I did not want a single impact testimonial, because I believe that in this collection are the clothes themselves the best vehicle for my message. But I strongly wanted behind the camera Mikael Jansson, of whom I know and appreciate the work “, said Ermanno Scervino.