As of January 2018, ELLERY will be showing their runway collections during Paris Haute Couture Fashion Week.
After many seasons of being on the official Paris Fashion Week Prêt-à- Porter calendar, and becoming an official member of the Fédération de la Haute Couture et de la Mode, ELLERY has experienced exponential growth.
To coincide with the January couture show, ELLERY will be launching a new commercial strategy.
“As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best – create.” – Kym Ellery.
As of January 2018, ELLERY will now be designing two main collections each year, instead of four. These two collections will be sold to their wholesale partners during Haute Couture Paris Fashion Week. However, these collections will be released incrementally to the press and public in two chapters. The first chapter will be released in January during Haute Couture Paris Fashion Week, and the second chapter, will be released in March during Prêt-à-Porter Paris Fashion Week.
For their January 2018 show, ELLERY will be presenting a couture collection that will be realized in ELLERY’s new Paris atelier, by their French team, who will continue to embrace French savoir-faire.
“I want to rediscover the feeling that I had ten years ago, when I started ELLERY. I want to bring back the dream. As an independent, self-financed growing brand, it is too difficult to chase after a schedule determined by vertical super brands”
– Kym Ellery.
The show will take place on January the 25th 2018 in Paris at an undisclosed location.