The Teddy Bear coat from the Max Mara Fall / Winter Collection 2017 received the “Best of the Best 2017” award, in the women’s coats category.

“Best of the Best” is an annual award organized since 1989 by Robb Report China of the Trends Group to reward the luxury market leader. Years of detailed and in-depth product research have enabled the “Best of the Best” to build a solid reputation, to the point of being currently considered the Oscar winner of the luxury world. The “Best of the Best” expert jury is made up of a group of consumers from premium products and authoritative experts, who commit themselves every year to identify and select the most significant and innovative elite assets.

Elsa Hosk – Max Mara FW 2017 / Natasha Poly – Max Mara FW 2017

Together with the Robb Report China prize, the Luxury Forecast 2017 will also be presenting an annual luxury research conducted together with IPSOS, leading company specialized in global market research. Result of this study, which starts from the information in the Robb Report CRM system database, is an annual index on the behaviors of the elite Chinese consumer.

Natasha Poly – Max Mara FW 2017 / Elsa Hosk – Max Mara FW 2017 

The “Best of the Best 2017” and Luxury Forecast 2017 awards ceremony helded on December 1 in Beijing.

Robb Report China, the Chinese version of the American luxury and lifestyle magazine, was founded in 2007 as a platform for the Trends Group’s premium services. Following the ideas of the American version, Robb Report offers trendy products, quality services and exclusive experiences. By connecting customers with local content and new media and creating distinctive cultural circles through premium engagement, Robb Report China presents itself as the most authoritative source on the world of luxury lifestyle.