More Dash agency and Pitti Super exhibition finished, together, the second season of a unique project which is called More Dash: Eye on the East.

Pitti Super display is a big opportunity for a lot of brands from the world. With Pitti’s help they come into being in a larger scale and have a chance to be seen by international buyers and press. That project expanding the possibilities for recognition small brands and allows start global sales.

“(…) designers have such a great opportunity to be presented during Milan Fashion Week thanks to SUPER. We continue to develop More Dash Eye on the East project and expand in new directions (…) The cooperation with Pitti Immagine is a strategic decision, as they are organizers of the best Italian fashion fairs, including Pitti Uomo, which gave a ticket to the international sales of several Ukrainian designers who are now the undisputed leaders”

said Anna October Anna K, Paskal.

10 selected designers from Emerging Eastern European showcased their Spring/Summer 18 collection. In that project took a part designers from Ukraine: Chakshyn, Gasanova, Gibsh, Nastasia Klimt, Roly Poly, Armenia: Biyani and Look Weaving, and also Factive Face from Russia, Janashia from Georgia and Jiri Kalfar from Czech Republic. The special showcase took place from 23th till 25th of September as a part of Milan Fashion Week.


More Dash showroom held a special shooting of designers represented on Pitti SUPERwith Anastasia Masiutkina.

Antonio Cristaudo, Pitti Immagine marketing and development manager mention that cooperation with Dash More is unreservedly confirmation of the role  on the women’s fashion scene in Milan.

Each season an international showcase Vogue Talents is also held at this platform under curation of Sara Maino on behalf of Vogue Italia and Vogue Talents. Natalia Modenova and Daria Shapovalova, the co-founders of MORE DASH and curators of MORE DASH: Eye on the Eastnhave have opinion that

“Pitti SUPER is the most effective for young brands to enter foreign markets, building brand’s positioning and receiving the first orders. It is an honor for us to oversee the selection and organization of representation of all designers in the Eastern European region so important for Milan Fashion Week event for the second time in a row.”