Mercedes-Benz, the symbol of elegance, style, luxury, and perfection, continues to share these common values with the Fashion World through Mercedes-Benz Fashion Week Istanbul. MB has been presenting fashion campaigns each season in line with the international Fashion Week it sponsors.
According to Sukru Bekdikhan, Director of Mercedes-Benz Passengers Cars, “This season is particularly meaningful to us because we are excited to be presented the 10th season of Fashion Week Istanbul as the most prestigious event in Turkey.” Each year MBFWI is growing up from local fashion event to international fashion celebration.
This time we decided to pay more attention to the details!
Nr. 1 Mehtap Elaidi
In a really short time, designer’s trendy along with experimental cuts became her name brand’s trademark. Almost 14 years her collections are shown at Londra Pure, Paris Pret-a Porter fashion fairs. From 2003 until now, Elaidi and Mehtap Elaidi collections are on market in 19 different countries.
The designer is also known as the president of Turkish Fashion Designers Association for 5 years and is actively working in various operations of the Association.
The SS18 collection brought natural elegance, which came from bright, floral print fabrics. The collection provides both luxury and comfort. And what we like the most – it is wearable!
Nr. 2 Sudi Etuz
Sansim Adali, the creator of Sudi Etuz, first time performed in 2008 Istanbul Trend Show, which is followed by the Lasalle Academy graduation show as part of Fashionable Istanbul where runways of brands like Vivienne Westwood, Salvatore Ferragamo, Roberto Cavalli took place.
Sudi Etuz reinterprets the cult details in a modern way, using thin fabrics and bright palette of colors. The SS18 collection has a romantic, feminine and elegant look for women.
Nr. 3 MiiN by Kadir Kılıç
MiiN is an Istanbul Based Women’s Ready-to-Wear Brand established in 2014. Kadir Kılıç, founder, and designer of the brand, after his Masters in Polimoda International Institute of Fashion Design & Marketing in Italy, provided designing service to World famous brands such as Patrizia Pepe and Emilio Pucci besides national brands in the period when he lived in Italy.
Bringing ergonomics and comfort together with fashion with its designs that are independent from trends, genuine and catchy designs. Black and white, the indispensable colors of MiiN collections serve as a stand-in silence for timeless designs of the brand.