DZHUS AW17 “Tectonic” Dedicated to the Evolution of Earth

DZHUS AW17 “Tectonic” Dedicated to the Evolution of Earth


DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics.

Short-listed for the International Woolmark Prize in 2015, DZHUS has been featured in the top international media and sold in Europe, USA, Asia, Middle East and Australia.

DZHUS presents Autumn/Winter 2017 line called “Tectonic” which is dedicated to the evolution of Earth, from a newborn planet to a stronghold of civilisations and technologies. Perpetual metamorphoses of the nature’s structure, fluidity and interaction of its elements, as the algorithm of survival and development – this concept has incarnated in the multifunctional transformer garments.

The tectonic processes have been interpreted in the architectural cut of the designs: like the continents split and reunite, the construction of the apparel disintegrate into modules, which then reorganise into new forms. This collection highlights the peculiarity: geometrical shifts, voluminous layering and textured gathers inspired by the dynamics of lithospheric plates.

By changing their shapes and silhouettes promptly, the pieces adapt to different purposes and weather conditions. The rough textures of felt, denim, knit and wool appeal to the primordial relief of the planet and the ancient solids, which have made a crucial impact to the global industrialisation.

The zoomorphic configuration of the outfits pay honour to the phenomenon of the terrestrial life’s generation and development. Associated with fossil prehistoric organisms, the collection carries a message about fragility of the material existence, value of remembering the roots and importance of living in synergy with nature.