by Gabrielė Radžiūtė

CHANEL unveils the campaign of the new perfume GABRIELLE CHANEL

To embody the new fragrance, CHANEL chose American actress Kristen Stewart. Her strong and determined personality as well as her successful career made her perfect for this role.

Directed by Ringan Ledwidge and inspired by the philosophy of the Maison, this film tells a story about freedom and a struggle against dictates that try to tie women. The film celebrates a modern femininity based on values such as self-confidence, determination and independence, through a perfume synonymous with passion, charm and freedom.

The advertising campaign will be out on 1st of September 2017.