Bella Hadid – the new face of Max Mara Accessories

2017 is the year of Bella Hadid. After fronting campaigns for the of Tag Heuer, Dior, Nike and Bulgari, the stellar model is now named the face of Max Mara Accessories.

Bella Hadid continues to land major advertising campaigns for the Fall 2017 season. Her latest is the new Max Mara Accessories campaign, for which older sister Gigi served as the face for two consecutive seasons.

Succeeding her sister Gigi Hadid, who fronted both Fall 2016 and Spring 2017, Bella will now be fronting the Fall 2017 campaign for Max Mara’s handbags and accessories collection.

Seems like the Hadids are very much loved by the Italian brand and with Bella’s huge following on social media (Instagram alone accounts for 13.7 million followers), her appointment doesn’t surprise.

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New face of @maxmara accessories ! Made possible by the most legendary team Shot by #StevenMeisel @carineroitfeld @patmcgrathreal @guidopalau @benperreira I am blessed and so grateful to work with every one of you. ❤️ #WhitneyBag

A post shared by Bella (@bellahadid) on Jun 19, 2017 at 9:42am PDT

And for this campaign, the team behind it is as amazing as Bella herself, seeing Steven Meisel as the photographer, Pat McGrath as the makeup artist and Guido Palau as the hair stylist.