Avoc wins creative label prize of Andam Fashion Awards 2017

Parisian brand Avoc has won the Creative Label Prize at ANDAM FASHION AWARD 2017. The prize – 100.000 Euros has been given to the two founders and designers Bastien Laurent and Laura Do last Friday.

Ruth Chapman, co-Founder and co-Executive Chairman at MATCHESFASHION.COM, will help Laura Do
and Bastien Laurent for AVOC define and implement their digital and communication strategy, for a one-year
duration.

Ruth Chapman, co-Founder and co-Executive Chairman at MATCHESFASHION.COM: “We are thrilled that AVOC has been chosen as the Creative Label Prize winner in the ANDAM Fashion Awards for 2017. Highly talented with incredible vision, we are particularly pleased to be making a personal contribution through mentoring Laura Do and Bastien Laurent for AVOC over the next year. We are extremely excited to have joined with Andam to support new creativity and, as we expand our presence in France, we’re thrilled to be supporting French talent.”

Galeries Lafayette pledges to buy AVOC’s two next collections and to give them an exclusive visibility in its Paris flagship store space dedicated to young creation. Laura Do and Bastien Laurent for AVOC will also meet the buyer teams for mentoring sessions axed on better understanding the department stores’ expectations in terms of collections and merchandising. Tomorrow London Ltd, the New York, London, Paris, Milan based distribution showroom, will give Laura Do and Bastien Laurent for AVOC a privileged commercial mentorship. They will show in Paris and Milan showrooms and Tomorrow will appoint a Brand Support Sales Manager to promote and sell the collection alongside AVOC team.

Avoc is a label established in Paris in 2013 by Laura Do and Bastien Laurent. The designers benefit from a great support of the press and are showing at Paris Menswear Fashion Week. Avoc is currently distributed in several stores in France, Japan, Italy and Russia. The label also offers services of art direction, scenography and interior design.