Auteur: a new visual identity for the Prada F/W17 Menswear
Director Pedro Almodóvar is the ideal protagonist to star in Auteur, the new chapter of 365, showcasing a visual identity of the Prada Fall/Winter 2017 Menswear Advertising Campaign. Shown uncharacteristically centre-stage, Almodóvar is framed in a series of widescreen shots amongst the idealised interior that formed the backdrop to Prada’s fall/winter 2017 shows. Photographed by Willy Vanderperre, each image is loaded with an implied narrative, its own backstory. Here, the ‘Almodóvariano’ world collides and overlaps with that of Prada highlighting their shared creative obsessions, the strength of their visions. The reality in their fantasies.
The campaign video is now available on www.prada.com