The world of Mimì à la mer
Milanese designer Michela Occhetto’s love of fashion and seaside has found creative expression in the making of a world of beachwear: Mimì à la mer.
Her passion for the 60s and 70s has resulted in timeless collections where the elegant poise of those days well suits a contemporary and reminiscent style.
Mimì à la mer focuses on creating highly crafted and exclusive collections, developed from inception to execution in Italy, with a mindful eye on product-exclusivity for those who choose to wear it, thus placing limited editions on the market.
Attention is bestowed mainly on premium fabric and textiles with in-depth research on vintage-derived color palettes and customized graphics created solely for the brand. The designer draws inspiration for her patterns from old films and photographs, alongside art-inspired concepts which influence the choice of colors and themes consistently.
The collection’s main purpose lies in the creation of a total look which encompasses bathing suits and all-purpose pieces meant for any given moment of a summer day.
Some have called Mimì à la mer the most poetic bathing suit collection ever, and this is how Michela likes to think of it.