Photoshoot by PRZHONSKAYA with Melody Meadows
PRZHONSKAYA brand presented the photo-shooting with the American artist Melody Meadows. Photographer Nastasya Vishnya shows Melody posing in the Californian desert of El Mirage, as a tribute to the main idea of the spring-summer collection. This is the first experience of cooperation with the American team for the brand, and the
choice of the artist as a model speaks about a new brand strategy – free and independent.
Photographs convey the atmosphere of travel and changes, which are relevant for the brand as never before. The identity of the model allows to consider things from the summer collection in all the details and better understand what have inspired the designer of the brand.
Melody Meadows is an artist, stylist and photographer from Los Angeles. She works with brands like Calvin Klein, Diesel and Free People. She has her free Californian spirit and unchanging bohemian style displayed in her works. As a model Melody does not act as a “clean sheet”, she creates the mood and atmosphere herself.
This spring-summer collection consists of contrasts, elements of a classic menswear suit and feminine lingerie. This is could be seen in soft fitted silhouettes and constructive lines, but also in materials – technological fabrics have soft texture from the inside and at the same time protect from the cool wind. Transforming garments are one of the signature elements, they could be worn in various combinations creating new sets.
Having missed this season show during the fashion week in Kiev, team PRZHONSKAYA are working on updating the concept of intellectual and minimalist fashion with a bias in innovative solutions in both clothing and business strategy.
Photographer – Nastasya Vishnya
Model – Melody Meadows
Hairstyle – Anastasia Terebova
MUA – Dzhuliia Melnik