Highlights from Mercedes-Benz Fashion Week Istanbul 2017
The 9th season of Mercedes-Benz Fashion Week Istanbul, Turkey’s leading biannual international fashion event currently is taking place at the Grand Pera housing – the historic Cercle d’Orient building. Since 20th of March, the event offers the guests an extraordinary fashion week experience in a magnificent venue that bears witness to Istanbul’s history, combined with state-of-the-art technical infrastructure.
In the ninth season of Mercedes-Benz Fashion Week Istanbul, Mercedes-Benz presented the “smart fortwo” and “smart forfour”, two new members of the compact smart family that fuse a unique lifestyle with fashion flair. The “Mercedes-Benz presented DB Berdan” Fall/Winter 2017 runway show in which DB Berdan, the fashion brand of designer duo Deniz and Begüm Berdan, once again impressed the audience with familiar characters and ironic messages inspired by the not-so-real lives depicted on social media on March 23. The “smart fortwo” and “smart forfour” vehicles in delightful designs were displayed throughout the fashion week to appeal to the guests.
DB Berdan’s designer duo Deniz and Begüm Berdan commented on the collaboration: “We are very pleased that a global brand with deep roots like Mercedes-Benz has been consistently supporting the fashion week, which showcases the Turkish fashion industry, and delighted that our brand is presented by Mercedes-Benz.”
DB Berdan was founded in 2012 by Deniz and Begüm Berdan. The duo that loves to use their own prints to tell their story draws their biggest inspiration from the streets and underground cultures. They address social issues in every collection through messages conveyed in their unique style. With their ironic humor, DB Berdan focuses on individuality, sophistication, and a dash of surrealism.
Şükrü Bekdikhan, Director of Marketing & Sales Mercedes-Benz Passenger Cars Turkey, emphasized the importance of this collaboration for Mercedes-Benz Türk, and said: “We, as Mercedes-Benz Türk, have been presenting and supporting creative names of the industry since the first season of Mercedes-Benz Fashion Week Istanbul. We are very excited to present the Fall/Winter 2017 collection of DB Berdan, one of the most vibrant and creative brands in Turkish fashion. We have been following DB Berdan’s designs and extraordinary runway shows, which have always made their mark on the MBFWI, with great pleasure, and we look forward to discovering their new collection on the MBFWI runway.”
Nelly Rodi, one of the world’s most prestigious trend forecasting agencies that predict the trends, colors, fits and styles of 18 months ahead, was included in the Mercedes-Benz Fashion Week Istanbul with seminars on the Spring/Summer 2018 and Fall/Winter 2018 seasons.
Şükrü Bekdikhan, Director of Marketing & Sales Mercedes-Benz Passenger Cars Turkey, expressed his thoughts about the current season: “As an integrated platform that provides promotion and communication, as well as sales opportunities for brands and designers, Mercedes-Benz Fashion Week Istanbul emphasizes its commitment to transforming Istanbul into a regional fashion and design center with its consistent presence in the global fashion calendar. We are proudly supporting Turkish fashion industry and the fashion week.”