Spirit of anarchy and rebellion in MASHAMA AW 17 collection
MASHAMA A/W 17 collection is a war cry for women that demand to be seen and demand to be heard. A confident woman is a continual reference for any MASHAMA collection. This season, however, the designer uses her runway to join with the current uprising of formidable female voices around the globe.
A/W 17 sends out an empowering uniform of sharp tailoring – exaggerated shoulders teamed with slender cut trousers, skirts cut short or in boxy straight styles that hang above the ankle.
In keeping with the brand’s on-going narrative of subcultures, this season MASHAMA looks to the streets of Londons and its punk heritage, its spirit of anarchy and youth-fulled rebellion. Under these influences this sharp tailoring is corrupted by an attack of off-kilter details – detachable pleating, D-ring straps, harness belts and exposed midriffs; paradoxically creating a uniform for a non-conformist.
The use of luxurious English and Italian traditional suiting fabrics in glen checks and tartans also nod to a juxtaposition of conformity and defiance. In addition to the general inspiration of the collection as a call for the empowerment, the spirit of the Mashama woman remains deeply intertwined with urbanity and Berlin’s underground scene like the glimmers of jewel-coloured vinyl: silver, emerald and fuchsia – cut into boxy skirts and oversized jackets layered over hoodies, slogan tee-shirts and netting. Shimmery dresses are composed of hand-cut leather strips on pleated velvet.