The new teaser of Chanel: Who is Gabrielle?
Who is Gabrielle? With the launch of its new bag that bears the name of the founder of the House, Karl Lagerfeld has invited Kristen Stewart, Cara Delevingne, Pharrell Williams and Caroline de Maigret to give us their own vision of Gabrielle Chanel.
“Everyone called her Coco but her real name was Gabrielle. It’s the perfect name for a handbag that has all the codes of CHANEL,” explains Karl Lagerfeld.In the first teaser CHANEL has fun at keeping the mystery surrounding its new campaign and its new bag. One after the other, the four friends and ambassadors of the House pronounce the name Gabrielle in their own way. Constructed like a series of takes and rushes put together one after the other, Kristen Stewart, Cara Delevingne, Pharrell Williams and Caroline de Maigret reveal something of their personalities and describe what inspires them about Gabrielle Chanel. One of them whistles, another has fun and sings… With lots of laid-back humour, this mini-series announces the tone of a campaign sure to deliver numerous surprises.