Poustovit from Ukraine to Milan FW17
French actress Marion Cotillard, a new symbol of femininity, sensuality and tenderness, is the inspirational muse of POUSTOVIT, the brand developed from the creativity of Lilia Poustovit, the most respected and successful Ukrainian designer in the post-Soviet world and President of the Ukrainian Fashion Syndicate.
Dresses and coats are the iconic garments of POUSTOVIT, fluid with unique prints and a selection of original colours. This is the atmosphere of an effortless style that conveys a timeless elegance.
Oversized blouses and light outerwear are present in every collection, while for prints on silk chemise dresses, POUSTOVIT chooses the Protea as a flower, supported by the overwhelming beauty of winter nature. “Delicate flowers are able to dispel the severity of a military atmosphere, bringing essential love and warmth,” said Lilia Poustovit.
“We adore discovering strong and contemporary talent such as Poustovit,” said the commercial director of Guffanti Concept Alessandra Guffanti. “Lilia Poustovit has a strong identity, capable of handling the stage of Milan Fashion Week after being selected by the National Chamber of Italian Fashion. We distribute POUSTOVIT with excellent results and sell-outs, because its strength is the sophisticated and effortless image that creates ‘dependency’ in end consumers.”
The brand distributed by Guffanti Concept, which manages production and communication to improve distribution in markets in Italy and abroad, was selected in the Milan Fashion Week calendar by the National Chamber of Italian Fashion and will present its Autumn/Winter 2017 collection in Milan.