The french style : Officine Générale Men FW 17 collection

Pierre Mahéo, Officine Générale designer confessed to create “autobiographical” collections, made of what he liked at a given moment.

The Officine Générale style, often described as “French style” is this season perfectly assumed by the designer who grew up in this red, white and blue environment. This collection was created as a challenge : creating a French style collection inspired by the roots of French masculinity, without falling into clichés.

The elegant style is thus constructed in details: a slightly unbuttoned collar, a beautifully knotted scarf, a sweater under a shirt, a belt without buckle, white jeans in full winter collection … a modern French style. But modernity does not mean sacrificing authenticity, mainly in the materials used. Quality is essential and can not be put aside, it is the indestructible link that connects Pierre Mahéo to its customers since its first collection. It is this which has enabled the evolution and the durability of the brand.

Nowadays, where the illusion and the pompous appearance have taken precedence over reality and authenticity, detail is more important than ever to make a difference as the creator shows in his winter 2017 collection. This time yes , He assumes it and claims it proudly: at Officine Générale the next winter will be French.

Anaelle Coulon