Now the show is setted in a apartment: Julian Zigerli’s AW17

Now the show is setted in a apartment: Julian Zigerli’s AW17


Now the show is setted in a apartment:


Julian Zigerli’s AW17 collection represents the guilty pleasures of the heart – what we all desire, but would never admit. Emphasising on everything in the familiar setting the humble house-cat calls home, the pieces showcase a warm, comforting core, teamed with an edge of narcissism and egoism for good measure.

A key aspect of the collection is a series of prints created in collaboration with the Zürich based graphic trio, MOIRÉ. These include tartans made with domestic copy machines, graffitied brick walls reformed into an original camouflage and a graphically manipulated leopard print complete with a hidden face – another nod to the cat. Set in an apartment, 16 models play and hang around in the space, completely embodying the domestic nature of the collection.

They could be in the bath tub, on the couch ordering pizza, playing card games lying on the floor or watching Disney movies in bed – completely relaxed and submitting to their guilty pleasures.

Currently based in Brussels, director Florian Fischer is a multi-disciplined creative, directing both live and recorded performances, as well as designing sound for public spaces. He is also a writer focusing on stories of his travels abroad.

Julian Zigerli launched his eponymous Zurich based label in 2010, with a clear focus on combining experimentation with craft and a touch of humour. He enjoyed almost instant success both locally and internationally – with his collections gaining him nominations for the Design Preis Schweiz as well as for the Swiss Design Award which he won three times. Julian’s AW14 collection was shown at Teatro Armani during Milan Fashion Week and he went on to be listed from 2015 as an officially scheduled