Julia Seemann supported by Mercedes Benz & Elle Germania in Berlin
Swiss designer Julia Seemann presented her new FW17 collection at the Der Berliner Mode Salon in Berlin. This event, sponsored by Mercedes-Benz and Elle, is part of the commitment to promote the young talents of both companies.
The collection created as a tribute to the Dark Wave group of the 80s Xmal Deutschland, has been made by the collaboration of Julia Seeman with the graphic designer Vaughan Oliver whose influence is reflected in the impressions and embroideries of the clothes.
To accompany the presentation of the collection, the duo Schwefelgelb of the Techno Body Music of Berlin performed a live performance, providing a musical background perfectly adapted to the style of the collection.
Among the guests were some celebrities such as Franziska Knuppe-Möstl, Anne-Catrin Märzke, Dorka Gryllus, Sami Slimani, Yung Hurn and Anja Huwe, former singer of Xmal Deutschland.
Julia Seeman’s collection consists of oversized silhouettes, strass jewelery, elastic jersey dresses with mythological prints. In this collection, we find the Julia’signature with the association of minimalist geometrical elements and subcultural and nostalgic influences. This inspiration was reflected in the collection by elements of working clothes and daily wardrobe inserted in a new context through a great work on volumes, colors, materials, prints and embroideries. There are broad shoulders, large outer pockets, very long coats and jackets and an exaggeratedly wide waist.
“Julia Seemann’s show marked a new milestone in our long-standing collaboration with ELLE in the promotion of young talent,” said Michael Bock, Director of Sports & Lifestyle Marketing at Mercedes-Benz Cars.
Julia Seemann lives and works in Zurich. She worked in London with Vivienne Westwood and Meadham Kirchhoff. In early 2015, Julia Seemann was selected winner by the New York fashion platform VFiles and presented her master’s project at Mercedes-Benz Fashion Week in New York. The next day, pop star Rihanna was wearing one of her track looks.
Every season, Mercedes-Benz and ELLE present a new designer at the Mercedes-Benz Fashion Week Berlin. Both brands are dedicated to the promotion of emerging designers. For Mercedes-Benz, this cooperation in Berlin is part of its International Design Exchange Program, which has enabled young designers to settle in the international fashion markets since 2009.